Tom Penistone
Founder, Excel Roofing & Asbestos
Generate better leads using Google Ads.
Partner with the specialist Google Ads agency that generates over 40,000 leads a year for UK clients.
Partner with the specialist Google Ads agency that generates over 40,000 leads a year for UK clients.
We track every sale back to the click that delivered it, then feed Google that data so the bidding chases real revenue, not just lead counts.
We're in your account every day, using 10+ years of paid ads experience. Nothing is missed.
Every pound of your budget is tracked right through to the point of sale, so we can optimise for profit, not simply leads.
We've designed over 200 landing pages and aim for a conversion rate 2.5x higher than the Google Ads average. Double the leads from the same budget as your competitors.
A selection of our best results. Click on a case study to expand.
We were awarded Best Case Study at the PPC Summit in Copenhagen. The presentation focused on our work with Excel Asbestos, and the decisions behind a campaign that scaled a local service business from £250,000 per year to £250,000 per month.
The session was delivered to an audience of industry practitioners, with the award decided by live vote.
The recognition matters to us because it reflects the standards we try to apply to every account: disciplined testing, clear commercial thinking, and optimisation tied directly to revenue.
Verified Google reviews from people who have worked with us.
“We have seen incredible improvement in cost per lead, whilst also gaining valuable insights into how best to optimise our landing pages and funnels to generate more sales.”
“I couldn’t recommend Taylor and the team more highly. Throughout the whole time they have been working for us they have made a huge difference, both in terms of the leads we generate for our business and helping to significantly grow our brand profile. They really care deeply about helping the business and they are extremely pleasant people to work with.”
“Taylor is highly knowledgeable, responsive, and easy to work with, offering advice that’s both practical and actionable. I wouldn’t hesitate to recommend BOLT to others looking for expert support with their PPC campaigns.”
“Taylor’s expertise and knowledge in his field were evident from day one. We found him engaging, passionate, and keen to understand our sector in order to maximise the potential for us. Highly recommend BOLT. If you want your Google Ads campaign run properly and see great results, then sign them up.”
“Excellent service provided by Taylor and his team. Our results have improved exponentially since he started a few months ago, resulting in our conversions increasing in number and decreasing in cost.”
“We’ve worked with several Google Ads agencies and experts, but only BOLT deserve 5 stars. They’re real experts in Google Ads, but also apply their knowledge in a strategic way that gets excellent results.”
“BOLT were brought into A Different View to transform our marketing, and led by Taylor Housden, they’ve done just that. Our marketing now matches the confident company we feel on the inside.”
“Absolutely loved working with Taylor in collaboration with a client. He is proactive, thorough, and gets more than just results done for his clients. I can’t recommend him enough to help your business to grow.”
“We were having a variety of Google Ads issues and BOLT solved them efficiently and quickly. They are knowledgeable and friendly. I would highly recommend.”
You know your service delivers. You just need more of the right people to know it exists.
You're looking for a partner who cares about your business deeply, not the lowest invoice.
You know your metrics and you want them improved. Organised, with clear targets.
Our Google Ads management fee is all inclusive, meaning that anything we need to get your results is included in the price, with no surprises.
Full Google Ads management.
Covers Google Ads spend up to £5,000 / month.
Above £5,000 of monthly spend, the fee scales at £250 per additional £2,500 spent, invoiced on the first of the month with 30-day payment terms.
If we cannot make Google Ads work for your business, we will tell you on the first call. Before a contract is anywhere.
Every BOLT account is managed by a senior specialist with 10+ years of Google Ads experience.
Started running paid ads during a 2017 internship in Amsterdam. Has since tracked £38m of client revenue across 40 industries, and speaks at PPC Hub, Agency Hackers, the Digital Accountancy Show, and Google's Dublin HQ.
Account manager with over a decade of paid media experience across a wide range of verticals. Data-driven, with a focus on disciplined testing and clear reporting.
Our office sits beside Harpenden Common. We use it as a quiet space for focused work. It's where we run structured experiments, analyse how buyers make decisions, and build performance systems carefully over time.
A 30-minute call to understand if we're the right fit.
A 30-minute call to talk through your account, your goals, and whether BOLT is the right fit.
If we can make Google Ads work for your business, you get a written proposal within 48 hours of the call.
Account, landing page, and tracking are set up in two weeks. The first campaigns go live in week three.
